You Really Should Know About SEO
May 21st, 2009
Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.
The following twelve points will, I hope, summarize a philosophy, approach and methodology to the search engine optimization question which is both sound and effective, along with giving some helpful insight into the industry itself.
1. Content. Content. Content. Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index sites based on content found on every page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the “SERP’s” (Search Engine Results Page) in a methodical as well as ethical manner.
2. Analyze Web Logs. Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs.
3. No one can guarantee the number one Google or other search engines. Those who promised to do miracles or to optimize search terms such vague phrases (for example, “green development of small tools and small purple and ice”), any person who may be looking for, or making a false claim, they do not intend to allow, Otherwise, they have an inside edge of things in Google, they will be loose, quick and honest people, find it in Google.
4. Some things are just plain silly. You do not need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it’s own.
5. search eninge optimization is not Pay-per-Click. While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the “pay” stops. With a well planned and executed SEO services campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for.
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