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Posts Tagged ‘Portal Feeder’

Top 8 Ways to Dominate Search Engines with Search Engine Optimisation

April 21st, 2009

It is very important to know how to improve your Google rank, usingsearch engine optimization and is a vital part of being successful with your websites. Most people use search engines to find what they’re looking for, and Google is far and away the market leading search engine.  If you want people to find your pages on the web, you must use search engine optimization if you want to get high search engine rankings.  These 8 pointers will help you get there.

Develop good content!
As the saying goes, content is king.  The importance of having high quality, relevant content that is updated regularly cannot be understated.  If you have a quality website, it makes all the other steps easier.

Write articles
Submitting articles has become one of the most popular methods to drive traffic to your website.  Not only do the articles generate traffic, they provide non-reciprocal links, which are the most valuable kind of links according to Google’s ranking system. Make sure the content is relevant to your site, and that the quality of writing is as high as what is on the website; these articles are your best advertisement for what your site has to offer.

Use smart, targeted keywords
Keywords are the words and phrases that people type into a search engine to find what they’re looking for. The keywords you choose will define your site and who see it.  Know your niche and who you want to reach.  Research your target audience, research your competitors, both successful and unsuccessful and learn both from their successes and mistakes. You can also maximize your keywords by optimizing different pages within your website to different keyword phrases.

Use directories
Directories are a fast and easy way to get non-reciprocal links. There are hundreds of directories that you can submit your URL to for free.  It is time-consuming, but this search engine optimization tool is worth it for the traffic it builds and how it will improve your Google rank.  Most directories are edited and maintained, and your posting must be approved.  While the sheer number of directories may seem daunting, try applying to 5 per day – you’ll have over 1500 listings after a year.

Don’t forget your meta tags and HTML code
While optimizing your website content for the proper keyword density is an obvious choice, don’t forget about the text that you don’t see, but Google does. Good search engine optimization includes adjusting all of your meta tags and HTML code to also reflect your chosen keywords. If you have a website about dog breeds, why label a picture “photo 1” when you can label it “purebred Yorkshire Terrier at play”. These are a great way to up your keyword density without making the content sound unnatural.

Use PPC advertising
Pay-per-click advertising is not as cheap as it used to be, with popularity of the search engine optimization tool driving prices up, but it can still be a valuable and cost-effective method of improving your ranking when used properly.

Get a site map
An easy way to make the most of your search engine optimization is to ad a site map to your website. You can either have an actual webpage that can be used by both your viewers and Google, or you can also use an XML file, which, while not visible to the public, will also Google to easily spider your site. Google.com offers free tools and scripts to help you easily build a site map.

The last point, number 8 is the most important: TAKE ACTION.
All the reading in the world, all the research in the world means nothing if we do not take action; massive concerted action using a plan that includes all of the other 7 points.

Almost 3 years ago I took action, I spent my few dollars of earnings from my online ‘business’ and joined PortalFeeder. Now, I have a different life, plenty of money, a lifestyle I enjoy and some of the ‘toys’ that I love. I work as a mentor with Portalfeeder members, helping members to attain their own goals. Please, come take action and see just what you and PortalFeeder can do with your online business!

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Posted in General | Comments (0)

7 Easy Ways To Dominate Google With Search-Engine Optimization

March 20th, 2009

Knowing how to raise your Google ranking with search engine optimization is a crucial step to the success of your website.  Most people use search engines to find what they’re looking for, and Google is far and away the most popular search engine out there.  If you want people to find you on the web, you must use search engine optimization to establish a dominant presence on the web.  These 7 tips will help you achieve that.

1.  Create Great Content

As everyone in the game knows, content is king! You really cannot understate the importance of having good quality and relevant content on your website. If your content quality is great, then the other steps are easy.

2.  Make Use of smart, targeted keywords

Keywords are the words and phrases that people type into a search engine to find what they’re looking for. The keywords you choose will define your site and who see it.  Know your niche and who you want to reach.  Research your target audience, research your competitors, both successful and unsuccessful and learn both from their successes and mistakes. You can also maximize your keywords by optimizing different pages within your website to different keyword phrases.

3.  Create Articles

Submitting articles has become one of the most popular methods to drive traffic to your website.  Not only do the articles generate traffic, they provide non-reciprocal links, which are the most valuable kind of links according to Google’s ranking system. Make sure the content is relevant to your site, and that the quality of writing is as high as what is on the website; these articles are your best advertisement for what your site has to offer.

4.  Make Use Of Directories

Directories are a fast and easy way to get non-reciprocal links. There are hundreds of directories that you can submit your URL to for free.  It is time-consuming, but this search engine optimization tool is worth it for the traffic it builds and how it will improve your Google rank.  Most directories are edited and maintained, and your posting must be approved.  While the sheer number of directories may seem daunting, try applying to 5 per day – you’ll have over 1500 listings after a year.

5.  Use pay-per-click advertising

This is a very valuable tool you can use to drive traffic to your site and can be quite cost-effective if you know your way around. Pay-per-click advertising may not be as cheap as it once was but there are still ways to make it work in your favor if you know how to use it properly

6.  Don’t forget your meta tags and HTML code

While optimizing your website content for the proper keyword density is an obvious choice, don’t forget about the text that you don’t see, but Google does. Good search engine optimization includes adjusting all of your meta tags and HTML code to also reflect your chosen keywords. If you have a website about dog breeds, why label a picture “photo 1” when you can label it “purebred Yorkshire Terrier at play”. These are a great way to up your keyword density without making the content sound unnatural.

7.  Build a site map

The addition of a sitemap is on of the easiest ways to optimize your site for the search engines. There are two ways you can do this, either by having an actual page the can be used by your readers and Google, or with the use of an XML file, which is not visible to those browsing but is visible to the searchbots or spiders like Google’s googlebot and use this to spider your site.

The bottom-line is if you are able to implement all of the above steps then you are already on your way to getting a foothold on dominating the search engine rankings. What makes it difficult is having the time to implement them effectively and efficiently, and this is where Portal Feeder comes in. Portal Feeder gives you the tools, training and strategies that will enable you to enhance your knowledge and optimize your time in doing the steps above which reduces the amount of time you do them.

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Posted in Search Engine Marketing | Comments (0)

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