Posts Tagged ‘list management’
How To Choose The Best Auto Responder For Your Business
September 14th, 2009
If you are looking to start an online business, then you should know that using an auto-responder will play a huge role in your success. Configured the right way, it can put your customer relationship building on auto pilot.
Auto-responders can be used for more than just “auto responding”. You can manage contacts with them. Management of future email blasts is another use for them. Plus, they can help build and store multiple lists and email sequences while taking away all the tedious busy work of doing it manually.
There are two different types of auto-responders:
• Monthly subscription auto responders
This is the type that you don’t have to your own server. It may also be a little easier for a newbie to use. You will also find a monthly subscription fee associated with the service.
There are also some drawbacks to the subscription based auto-responder. The number of contacts you acquire may be restricted. With the monthly service, you might be on the same IP address as other subscribers. Certain email providers may block the IP address that your service provider uses, causing your emails not to be delivered. Lastly, you may end up paying more in the long run for this type of service than just buying your own server based auto-responder.
• Server based auto-responders
The benefits of this type of auto-responder outweigh the drawbacks. Starting out, there are no restrictions on the amount of contacts that you can build. Also, if you acquire a dedicated IP address, you can save yourself from getting blocked from email providers by spammers and on shared IP address. Unlike subscription auto-responders, you will have better control of your contacts with this type.
Configuring options on this type include being able to set how many emails get sent per minute among others. Sending out too many emails at one time can draw a flag or even get your IP address blocked.
Knowing the right type of auto-responder for your individual situation can save you time, money, and even keep your stress lower. Pick carefully as this amazing tool can help you reap great rewards.
Tags: Auto-responder, Email Marketing, Internet Marketing, list management
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