Archive for the ‘Link Popularity’ Category
Maximize Benefits with an Article Directory
September 12th, 2009
An article directory is defined as an online site wherein you can aquire, at no cost, tons of articles on many topics. Most of these sites are arranged by subject matter, which allows users to find exactly what they are looking for. For example, if you are looking for articles about health and fitness, you need only click on the subject “health and fitness” or “exercise.” From there the article directory will often display a number of sub-subjects where you will likely find the specific article you are looking for.
Businesses
Article directories have become an effective and inexpensive way for businesses to promote their products. Most article directories will allow writers to have a link to that product.Companies will ask writers to place the link of their company product on that article. {This gives users of the article directory the ability to click on these links if they want more information about the product discussed in the article.} As article directories continue to grow in popularity, more and more companies are hiring writers to submit articles for them.
Writers
For writers, article directories can provide a steady stream of income and the satisfaction of knowing that you are helping people with the information you provide. You can work from home and set your own schedule. Each piece that your submit to an article directory should be professionally written and well-researched. So not only will you make some extra money, you will also end up learning something useful in the process.
If you think you’d be interested in writing for an article directory, first, you must check out a few websites and select the best one for what you require. The key is to find a company that wants you to author the articles they need. These businesses look for quality article writers from freelance writing places. The companies will ask the writers to write about the benefits of the products they sell.They will also ask to place a link of that product on the article. But many of them will stress that fact that they do not want these articles to sound like advertisements. These articles will be submitted to an article directory and these directories are providing their users with information not a commercial. Therefore, it is always a wise move to stay away from catchy slogans or marketing jargon and just explain the benefits of the product and in positive, not glowing terms in your web content.
Tags: article directory, article marketing, article submission, articles, content, free articles, free content, journal articles
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Link Building Strategies: 69 Solid Tactics For 2009
September 11th, 2009
Six and a half years ago (which is ages, in Internet years), Robin Nobles, Eric Ward, and John Alexander compiled a legendary list of 131 legitimate link building strategies. Four years later, Aaron Wall and Andy Hagans published 101 link building tips to market your website, which was inspired by the other article. Considering the furiously changing face of search engine marketing and with 2009 already ahead of us, I thought it was time to evaluate both lists and create an updated collection of link building strategies.
7 Internal link building strategies
1. Make sure that your navigation is spiderable. Either use (anchor text carrying) text based navigation, or an image based navigation with relevant alt attributes attached to each image link.
2. Breadcrumbs are a great internal linking tool. Use them for usability and anchor text differentiation.
3. In-content links not only tend to have a higher click through rate and perceived trust, but are also able to add more relevance to a link because of the surrounding text.
4. Use a sitemap. A good sitemap is useful for visitors, useful for search engines and, therefore, useful for you.
5. Link to topically relevant pages on important pages of your website. Link to important pages on every (or most) topically relevant page of your website.
6. Be consistent in linking behavior. If you link to homepage.com, always link to homepage.com, and not to homepage.com, homepage.com/index.php and homepage.com/index.php&id=123.
7. Identify your most linked-to pages, and make sure that the link juice flows to your most important pages from there, in a well-optimized way.
10 Easy link building starters
8. Optimize your existing links. Contact the webmasters of prominent websites that link to you and ask them to change ‘click here’ to an anchor text that contains relevant keywords, an anchor text that encourages clicking through, or -ideally- a combination of both.
9. Monitor your 404 statistics. Keep track of whoever links to old pages or misspelled URLs, which is data that Google provides as well. Contact those webmasters and provide them a good URL which they can link to.
10. Create a ‘link to us’ page, where you provide information about how people can link to you and which URL(s), logo and/ or anchor text they can use. Update this page regularly in order to diversify the anchor text.
11. Contact family, friends, colleagues and other people you know and let them know about your website. Some will send you useful feedback, others -who happen to have a website of their own- might link to you.
12. Do you block search engine bots from indexing certain parts of your website via robots.txt or meta-noindex? Find out if people link to this section of your site. If so, contact the webmasters of these sites and kindly ask them to link to an other page of your website.
13. Use your spell check. People will more likely link to correctly spelled articles than to content that’s full of grammatical errors.
14. Search for websites that already mention your business name or URL, but haven’t linked to your website. This works excellently in Yahoo!.
15. Look for websites that mention your personal name, but currently don’t link to your site. Use Yahoo! for this as well.
16. Leave comments on the blogs you visit every day. Hey, you’re visiting them anyway, so why don’t leave a (relevant, useful!) comment?
17. Find out which website your company owns. If you work for a small company, there may possibly be several. If you work for a large company, the number will probably knock you off your shoes. Link these websites (carefully!) together, or redirect the most important and/ or relevant ones to your main website.
12 Old school link building techniques
18. Search for related websites by using relevant keywords. Filter out all interesting websites and contact them. When you did this for your main keyword(s), there are still tons of other combinations possible.
19. Check which websites link to your competitors. Try to get them to link to your website as well.
20. Check which types of websites link to websites that offer the same services or products as you, but in a different country/ language. This might result in a “I never thought of that…” feeling.
21. Either interview an expert from your field, or try to get interviewed by someone else. Don’t forget to mention your best content: readers of the interview might be willing to link to it.
22. Write guest posts for relevant websites in your niche. You could also write posts about your industry for websites that are slightly related to your niche.
23. Teach. Whether it’s a public workshop (local press), a class at a local college or University (.edu website) or at a business related event (industry links), teaching can result in authority links.
24. Use any search engine advertising program and advertise on keywords that linkerati might use. Try to convert the targeted traffic into links.
25. Use Google AdWords’ content network to determine which (relevant) websites generate traffic and conversions. Contact those websites directly.
26. Join an affiliate program. See #25.
27. Determine who’s linked to you before. Contact them again when you’re releasing an interesting new piece of content.
28. Trade links. There’s nothing wrong, with swapping links with a few, highly relevant, authority websites that can bring in extra traffic. Exchanging links with lots of irrelevant websites, however, might get you in trouble.
29. Donate to a charity. Although buying links is not allowed by Google, there are still lots of ways you can buy links (kind of) legitimately.
12 Places to submit your URL to
30. Most social media websites are only useful for promoting good content (which will get you links in return), but sites like LinkedIn still provide dofollow links with an anchor text of your choice.
31. Some general directories, such as DMOZ, the Yahoo Directory and Best of the Web are still worth submitting your website to. Make sure to submit your site to the most appropriate category.
32. High quality, niche directories can be worth considering as well. Notice the emphasis on high quality.
33. Don’t forget to submit your website to high quality, regional directories. Especially worthwhile for websites that target local markets.
34. Publish stunning, interesting, funny or beautiful images in your Flickr account, that contains a link to your website.
35. Writing an article about a relevant topic, that contains one or more links to your website, and submitting it to article directories such as eZineArticles might work for you.
36. Relevant, non-spammy links in Wikipedia articles, Yahoo! Answers or Google Groups may have nofollow attributes attached, but can lead to (dofollow) links indirectly.
37. Submit your RSS feed to important RSS directories.
38. Blog directories may be willing to link to your blog. Submit your blog to the high quality ones.
39. Use PR websites to distribute your press releases, in addition to your PR agency. Make sure that your press release contains one or more (clickable) links to your website.
40. Got a great design? Submit your site to CSS directories and/ or website design contests. Even well-designed parts of your website can result in links.
41. Twitter. Just published a new post or article? Mention it on Twitter, your followers might visit it and -if they find it interesting- link to it.
12 Ways to make people write about you
42. Send out christmas gifts or birthday gifts to bloggers (or website owners) you know.
43. Offer services or a product in exchange for a review. Don’t ask the bloggers or webmasters to link to you, they most often will do anyway.
44. Create something unique. Top 10s, top 250s, mash-ups, how-tos, best-ofs, surveys, studies, awards. Define the proper hook, create unique content and attract good links. The possibilities are infinite.
45. Try to start a hype, use a new word, get a meme going, or do something else you’re the first at.
46. Link to others. People -especially bloggers- will notice it if you link to them. If you do this several times and offer content that is or might be relevant to these bloggers, they might link to you as well eventually.
47. If you happen to have some breaking news, offer a blogger (or a select group) the scoop. Bloggers love to publish scoops.
48. Say something groundbreaking, shocking, confronting, stupid, weird or flattering. People tend to link to others who are different or act that way.
49. Create something with an amazing design. This does not necessarily have to be your website, just having an awesome business card can result in extra links.
50. Launch an extraordinary offline campaign. People will talk about this online. If you integrate this offline campaign with an online version in a perfect way, you may even receive some extra links from ‘this is how you should integrate offline and online’-articles as well.
51. Create a contest and offer give-aways for winners. This is not only a great way to get attention, but to get valuable input as well, for example when hosting a guest post contest.
52. Build useful tools and/ or plugins that are free to use.
53. Speak at an industry conference. You’ll meet lots of interesting new people, and will probably get mentioned in several conference write-ups.
12 Common business tactics
54. Add a link to your local Chamber of Commerce profile.
55. The Better Business Bureau, and any industry related association you’re a member of are interesting link targets as well.
56. Contact your (preferred) suppliers, manufacturers, other partners. Obtain links from these website if they have a partners page as well.
57. Offer to write testimonials or a quote to your suppliers, if they are willing to link back to your site in or near this testimonial.
58. Ask clients to write testimonials about your product or service that they publish on their website, in exchange for a discount, extra fast delivery or any other benefit you can provide.
59. Hire a publicist. Press agency employees usually know the right people in the right places, which can result in a higher acceptancy rate of your press release.
60. Join relevant forums. You can either link to your website on your profile page, in your signature or in your posts. Notice how this one is listed under ‘Business related tactics’ in stead of ‘Places to submit your URL to’? There’s a reason why: forums are not places to drop links, but to join discussions.
61. Sponsor something. There are tons of possibilities, such as an industry conference, a sports club, a relevant forum, a local happening, or just any offline event that happens to have a website.
62. Hire an intern. You can let him or her work on a piece of research, which you can in your link building process. Also, don’t forget the website of the University you’re intern is attending.
63. Offer awesome product or services. People love talking about great stuff they’ve bought. If your products are ‘just’ good in stead of awesome, make sure that your after sales or customer care is excellent. People love talking about companies with a great service as well. Of course, offering crappy products or a lousy service will also result in links, but I don’t think those are the links you’re after.
64. Look for companies that went out of business. Either acquire their website, or contact the website that they’re currently getting links from and ask these sites to link to you in stead.
65. Turn your colleagues into link developers. Each of them has his or her own specialty and group of contacts. This not only take works off of your hands, but is very efficient as well.
4 Important considerations
66. Hire a link builder or an expert. Either let somebody you trust manage (a part of) your campaign, or visit a link building workshop. Especially when you’ve been building links for your own site for several years, a fresh mind can bring new ideas.
67. Hang in there. Link building isn’t something you can do in just a few hours, or something that you only have to do during one week in a year. Building a brand can’t be done in a single day, the same goes for a solid link profile. It’s a continuing process that takes time. Lots of time.
68. Keep an eye on the news. Follow important and interesting different blogs, in order to keep up with the latest news, trends and tricks. I’m not just talking about link building or SEM blogs, but make sure to follow general marketing blogs, slightly different, creative blogs or industry related news websites as well.
69. If you have to ask yourself ‘is this a legitimate approach’ or ’should I be doing this’, the answer is probably no. Too much, too aggressive or too shady isn’t advisable. Don’t do things you would be ashamed of when explaining them to your mother. Or Matt Cutts.
0 Advanced link building strategies
There is no such thing as advanced link building. While this list already sums up quite a few different strategies, I’m pretty sure that you can easily come up with a dozen more, that are specifically suitable for your company or industry.
Eric Ward once said that link building is “one part marketing, two parts public relations, and three parts common sense”. I’d say that link building is 10% basic SEO knowledge, 20% business thinking, 30% creativity and 40% perseverance. Either way, there’s nothing advanced to it.
Tags: Link Building Strategies: 69 Solid Tactics For 2009
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Top SEO Link Building Methods
May 10th, 2009
Link building will always be top of most peoples lists either for SEO purposes or to attract targeted traffic. From experience there are 5 methods which come to mind for effective link building and I will try to explain each one in detail giving you examples along the way so you can easily start building good strong links in no time.
Social Bookmarking
Social bookmarking is probably one of the best methods for instant targeted traffic and instant seo links. The good thing about social bookmarking is you are able to produce a link with only a couple of clicks and with that one link you are able to promote your keyterm for the selected page and get a stream of targeted visitors. Over time you will be able to find your own social bookmarking sites to submit to but to start you off digg.com and reddit.com are great sites.
Article Marketing
Article marketing is another really effective method of producing long term traffic and more seo links. When writing your article you must make it as informative, interesting or as educational as possible, articles that are poorly written or have a strong sales pitch wont go far and will be a waste of your time. Articles with good content will be published by more website owners and the chances of them linking back to it is fairly high. With most article sites you are allowed to embed 3 links within the content and if you use your search engine terms the more articles that are published the higher up the search engine rankings you will go.
Press Releases
Press release sites are mainly used for really important information about your website or product, if you use press releases sites to inform people of unique services or products you will get a massive response from them. Even if you don’t have something unique to talk about press release sites are still good for creating inbound seo links and small amounts of targeted traffic. There’s a free press release site called free-press-release.com which has a got reputation and is favored highly by google.
Link Bait
You have probably heard the term “link bait ” a lot and this is probably the best and most effective form of promotion at the moment. Even though it is the best method it is actually one of the hardest, with link bait instead of you looking for sites to link back to you due to your content you will have sites wanting to link to you without any work on your par. A good example of link bait is a unique product, video, picture or something controversial. If you write a really good article then you can see what happens to it as if it is really good people will be linking back and mentioning your article giving you good quality inbound links.
Directory Submissions
Even though directory submissions are old news they are still just as good as what they were when they originally appeared on the Internet. Due to the vast amount of directories it can be hard finding good quality ones and can even take months to just compile a small list of 100 top quality directories. What makes directories useful is partly down to the amount of directories around, with whats on offer you are able to promote as many keyterms as you like to thousands of different directories. There’s a fantastic company called directorysubmissions.eu and is one of the biggest directory submitters around, they have been operating for around 6 months and boast that there service is the best around as they only use top quality directories and spent a very long time compiling there databases.
I hope you found this information interesting and look forward to reading your comments.
Tags: 5, building, link, SEO, strong, tips
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Don’t lose money using link building services
May 6th, 2009
How would you feel if you spent money on a link building service only to get your site banned by the search engines and put into Google’s sandbox for being too aggressive with your link building
Yeah, I know, that would really stink wouldn’t it?
Here’s some link building tips you don’t see mentioned too often:
SEO, link building, and content addition should be done slowly or just gradually.Creating a content-rich site with a lot of pages in a short amount of time is frowned upon.
The same thing is true for getting links to your sites.Starting off too quickly could end up being a cause for your site, or sites, to get sandboxed, taken out of the SERPs for a while.
It’s highly recommended that you build sites and content and obtain links at a reasonable pace.The search engines know how normal sites are built, so anything that seems out of whack with that pace and will set off alarms and get your site scrutinized.
If you have an old websites and want to revive it with some new content and links, here’s how you should handle the link building aspect of your rebuilding, or revitalization process.
Find out how many links you have pointing to your site using Yahoo Site Explorer.Take this amount and divide it by the number of months your site has been active with content. That equation will give you your average links accrual pace, and you should keep to that pace, or slighlt higher when starting to build links again. Increase this pace as more pages get added, and the search engine spiders are coming more frequently to your sites.
If you build links too quickly, you will end up getting sandboxed for a while and all that effort and hard work that went into your link building campaigns would have been for naught.
Daniel McGonagle has more articles on linkbuilding and reviews the LinkVana and Backlink Solutions services at his link building services review site.
Tags: link building services, linkbuilding, linkbuilding services
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Yahoo Search Engine optimization
April 21st, 2009
Why Optimize for Yahoo? According to recent study, all of the searches done through search engines, around 25% of searches are done through Yahoo. That means, if your site is not coming up on Yahoo, you lose 25 percent of your potential visitors. Until February 2004, Yahoo used Google results. So, Google optimizing was enough to get a top rank on Yahoo. As of 17th February 2004 , Yahoo dropped Google results and instead showed search results using Inktomi algorithm. Yahoo’s shift made optimizing for Yahoo inevitable.
The New Yahoo Search Engine Although Inktomi / Yahoo search algorithm doesn’t differ too much from that of Google’s, it is not exactly a clone of Google’s algorithm. From the search result on yahoo, it seems yahoo’s new algorthm gives much importances to key phrase density in body test, title and meta tags,ect. Therefore, concentrating on those two items will definitely increase your website’s ranking on Yahoo.
Search engine optimization Keyword Density The new Yahoo search engine gives more importance to keyword density. A site with high key phrease density may fare well in Yahoo. The average keyword counts that seem to work are as follows:
Title Tag - 15% to 20%: Yahoo displays the title tag content in its result page. Therefore, write the title as a readable sentence. A catchy title will attract the reader to come to your Website. Body Text - 3%: Boldfacing the keywords sometimes boosts the page’s ranking. But, be careful not to be awkward to the readers. Too much of boldfaced content irritates readers. META Tags - 3%: In META description and Keyword tags, provide important keywords at the beginning. Do not use the keywords repeatedly in the Keyword tag, because Yahoo may consider it Spamming. Write the description tag in header in a readable sentence.
Inbound Links/Back Links Yahoo considers inbound links highly important. Inbound links are the links from other sites pointing to your site. Having considerable links, with appropriate link texts, from quality sites increases your site’s ranking in Yahoo.
Static Pages VS Dynamic Pages sam as most other search engines Yahoo prefers static pages to dynamic pages. Sometimes, Yahoo may fail to index dynamic pages. Therefore, consider the following tips to ensure that Yahoo indexes all your web pages:
Have static pages with keyword-rich content; it increases the rank of your site on Yahoo If you have some important dynamic pages, prepare a site map or quick links section with links to all the Web pages. This would help the Yahoo spider to craw all your pages. Frames for most of the search engines, particularly Yahoo , hates frames. Avoid using frames on your site, as Yahoo spider also most search engine’s spiders find it difficult to crawl them.
The sure-shot solution to rank high on yahoo is simply getting plenty of back links from quality sites, and then having copious keywords in the title, META, body text, and alt tags. Because Yahoo holds the 25% share of the Internet search users, it is prudent to have your Web pages optimized for Yahoo. When your Web page ranks high on Yahoo, you get additional traffic that will convert into increased sales.
Tags: link building, search engine optimization, SEO, yahoo seo
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methods of link building tools
January 28th, 2009
Link popularity building tools had a bad reputation in the past in the area of search engine optimization. Many webmasters discuss that in order to make searchengine think your website is good, these tools would artificially inflate the link popularity score of web sites .
it’s true for the first generation of these tools but then ARELIS came up, promising to be the first serious reciprocal links management tool.
Now I will tell you why these arguments have become myths, Taking ARELIS as an example.
1 they send people same message, it is spam tool.
ARELIS is white hat link buiding tool.it does not create a list of emails or send out email messages automatically. you must visit every website you found ,then you can send emails to the site ower via arelis. If you are a spammer, this tool will not help you.ARELIS do not send spam.
2: They create link farms which are penalized by the search engines
ARELIS semi-automates the task of finding relevant web sites that could possibly link to you.it doesnot create something link link farm.your link page does not contain many unrelated links.
ARELIS is a seo friendly website promote tool.It causes even less traffic than the average surfer performing the same task.
The link pages that you create with ARELIS are on your web server and you alone decide which links will be added to your link pages. Your link directory is a page on your web that have many links you have choosen.
3: The search engines don’t like these tools because they overtax their servers
For example, ARELIS queries search engine result pages with 100 results at a time if possible. It means for every query it makes at search engine, it will get 100 pages return. In that way,arelis use less trafficult that others who only saw 10 result at one time.
4: These tools create link pages that all look the same on all web sites
This is true for older tools but not for ARELIS. You can create link page which match your website style vai arelis. ARELIS offers more than 50 variables to customize your link pages. Every ARELIS created unique link directory.
5: It’s easy to do it manually
You’ll get many more links to your web sites which is the main benefit of using ARELIS. arelis also has many other advantages. take an example,when you click a single button, arelis creates a custom directory,it will much faster than you create it manually.
with arelis , you can modify link descriptions in a few seconds if you like. you can change category of a website or remove a link in the link page with few clicks by arelis.
Even after months or years,arelis is still able to check if a site still links to you. You don’t have to manually visit every web site every few days. ARELIS can automatically remove that web site from your link pages or send an email message to that person if someone doesn’t link back to you anymore.
It also find website administrator’s contact informations,so you can contact the administrator.ARELIS finds relevant link partners for you and it automatically adds a title and description for these pages.
Why those old arguments are still alive? One can only speculate the some webmasters fear that these tools have become so easy that everybody is now able to improve the link popularity of their web site.
ARELIS makes it very easy for you to keep track of your links. You’ll always know who you’ve already contacted so you don’t write to the same person twice.
Links from ralevant website bring targeted traffic to your website ,and will icrease your se ranks.
For more details, please visite seo.webay.com.au
Tags: link, link building, search engine
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Groom Your Website Traffic
January 1st, 2009
Every webmaster on the planet has one subject in mind when creating a site: website traffic. When the internet first began, the primary goal of a website was to be attractive and fun. As the internet matured and diversified, the objective switched to how to increase website traffic. With more users online and more websites under development, the manner in which webmasters went about traffic promotion changed drastically.
In considering all a webmaster’s options to increase website traffic, you have to consider what website traffic really means — and how you get it. When someone searches for a website to help with a problem, that person uses a search engine like Google. They type a keyword into that search engine and send it fishing. If you’re interested in traffic promotion, get that search engine interested in your site.
-How to increase website traffic- sites give varied advice, much of it technical. One thing that keeps popping up in website traffic discussions is whether a webmaster is actually using keywords properly. Everyone in online business knows the value of keywords by now, but many people are unsure exactly how those words draw the search engine bots to their site. For instance, instead of simply tossing in keywords willy-nilly, it is a good idea to make them fit into the text naturally. Bots and spiders are sophisticated enough to recognize when someone is trying to dupe them, for one thing, and content that reads something like -keyword keyword keyword- will count against you with search engines — and with readers.
For all the factors that go into creating a website, none are as important as increasing website traffic and getting visitors to stay on your site. Without that knowledge, the rest of the webmaster’s efforts are for nothing. You also want to be able to draw that individual back to the site again or to tell others about the site. Website traffic and loyalty are crucial to a site’s survival and profitability. Traffic promotion is more than just about window dressing: it’s about useful information — regardless of whether that information is research, sales, or entertainment.
Website traffic is the holy grail of internet marketing
Tags: increase website traffic, search engine optimization, sem, SEO, web hits, web traffic
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About Link Cloaking and No follow
October 30th, 2008
Many internet masters will inform you that it is imperative to stay ahead of the pack. One thing you should take note of is link cloaking and no follow tags.
If you dont use these wonderful programs, you will find the amount of internet traffic you receive is minimal. So spend a little time and effort to read this article for some handy tips.
About Link Cloaking
Link cloaking is something you MUST do if you dont want to lose valuble customers. All you need to do is to add a simple code like JavaScript to your website so you can cloak your script and keep those valuble customers. Cloaking scripts can be easily found online and are often free.
No Follow Tags
It is getting harder and harder to get page rank and traffic today due to the heavy use of the internet. It can be discouraging to know that when you add a link on your page, google will follow it and this can lower the rank of your page. This means that your page will lose its popularity.
By adding a no follow you can stop the search engines bypassing your page and going to another destination.
When making a cloaked link you really should add a no follow and this way you can have the best of both worlds.
It will take time to do both these actions and to find the programs to enable you to do it. These programs can be quite costly if you cannot find free ones on the internet.
But as with anything online there could be a free alternative so have a search and look for a script that does both, it cloaks the destination and it also makes the link no follow and keeps your page rank.
If you can locate a good script, you should be able to instantly set up your page with cloaked links and no follow. Just rememeber to set up ALL your links with properly formatted alternatives.
Tags: link cloak, link cloaking, no follow
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